Geographic Indications of Origin or appellations
Gourmet and specialty .
Eco-friendly or shade grown
Other certified coffees
Soluble is an important key to developing these traditionally tea-drinking markets because most consumers are unfamiliar with coffee-brewing methods and paraphernalia and less able to afford these. North America and Japan are growing slowly in the production of coffee. It seems that in this region the differentiated product market other than coffee market is growing the fastest. The differentiated product market requires that producers distinguish their products by distinct origin, defined processes, or exceptional characteristics, such as superior taste or few defects.
While these differentiated segments provide some coffee producers with competitive advantages and added value, but they are not necessarily easy to access and are still relatively small. They are important because of their growth rates and their potential in providing better social, economic or environmental benefits for farmers.